Last updated: 23 July 2025

TMJ London Clinic (“we”, “our”, “us”) is a trading name of This Is It Dental, which is operated by Edgier Limited. Edgier Limited is the registered provider of our clinical services and is regulated by the Care Quality Commission (CQC) in the United Kingdom.

This privacy policy explains how we collect, use, and protect your personal data when you use our website [tmjlondonclinic.com], contact us, or receive treatment at our Harley Street clinic.

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1. Who We Are

Service Provider (Data Controller)
Edgier Limited
Trading as: This Is It Dental and TMJ London Clinic
Registered Address: 99 Harley Street, London, W1G 6AQ
Email: hello@tmjlondonclinic.com
Phone: +44 (0)20 7486 5180
Out of Hours: 07796 693535
ICO Registration: ZA208472
CQC Registration: 1-2582184162

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2. What Personal Data We Collect

We collect and process the following categories of data:

Personal Information:

• Full name, address, phone number, email address, date of birth

Medical and Dental Information:

• Medical history, dental records, clinical notes, diagnoses, treatment plans, X-rays, photos

• GP or referring practitioner details

Appointment and Payment Information:

• Appointment history, payment details, billing and insurance information

Website and Technical Data:

• IP address, browser type, device information, pages visited

• Cookie preferences and consent

Communication Records:

• Emails, messages, enquiries, or call logs

We only collect data necessary to provide high-quality clinical care and operate efficiently as a regulated healthcare provider.

 

3. How We Collect Your Data

We collect your data in the following ways:

• When you complete forms on our website or in person

• Through phone, email, or other communication

• During consultations and treatments

• Via referrals from other healthcare professionals

• Automatically via cookies or analytics tools when you browse our website

 

4. Why We Collect and Use Your Data

We collect and use your data for the following lawful purposes:

• To provide safe and effective dental and TMJ-related care

• To manage appointments and patient communications

• To maintain accurate clinical records as required by law

• To send appointment reminders and relevant updates

• To process payments and manage insurance claims

• To meet regulatory and legal obligations (CQC, ICO, HMRC, etc.)

• To improve the quality, safety, and performance of our services

 

5. Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases to process your data:

• Performance of a contract – providing you with dental or medical services

• Legal obligation – maintaining medical records and regulatory compliance

• Consent – for marketing communications (where applicable)

• Vital interests – in case of medical emergencies

• Legitimate interests – managing and improving our clinical practice

Special category data (such as health information) is processed under Article 9(2)(h): healthcare purposes by a registered provider.

 

6. Who We Share Your Data With

We may share your data when necessary with:

• Other healthcare professionals involved in your care

• Dental laboratories, imaging centres, or specialist clinics

• Insurance companies or financing providers (with your consent)

• Practice management software and data hosting providers (under strict contracts)

• Regulatory authorities (CQC, ICO, HMRC, GDC) where legally required

We do not sell your data or share it for unrelated marketing purposes.

 

7. How We Store and Protect Your Data

We store your personal and medical data securely using encrypted digital systems and restricted access procedures. Paper records (if any) are held in locked storage and securely shredded when no longer needed.

Access is strictly limited to authorised clinical and administrative personnel. We regularly review our security protocols to meet NHS Digital and CQC guidance.

 

8. How Long We Keep Your Data

We retain data as follows:

• Adult patient records: Minimum 11 years from the date of last treatment

• Children’s records: Until the patient turns 25 (or 26 if treated at 17)

• Marketing data: Until consent is withdrawn or after 24 months of inactivity

Once data is no longer required, it will be securely deleted or anonymised.

 

9. Your Rights Under UK GDPR

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your data (where lawful)

• Object to processing or request restriction

• Withdraw marketing consent at any time

• File a complaint with the Information Commissioner’s Office (ICO)

ICO Contact:
https://ico.org.uk
Tel: 0303 123 1113

 

10. Cookies and Website Tracking

We use cookies to improve website functionality and user experience. These may include essential, performance, and analytics cookies.

You can manage cookie preferences through your browser settings. For more information, see our Cookie Policy.

 

11. Third-Party Links

Our website may contain links to third-party sites. Please note that we are not responsible for the privacy practices of those websites. Always check their policies before submitting personal information.

 

12. Policy Updates

We may occasionally update this policy to reflect changes in the law, our services, or technology. The most current version will

always be available on our website. Please check back periodically.

 

13. Contacting Us

If you have any questions about this policy or your data, please contact:

Data Protection Officer
Edgier Limited (This Is It Dental)
99 Harley Street, London, W1G 6AQ
Email: hello@tmjlondonclinic.com
Phone: +44 (0)20 7486 5180

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